In this episode of The Hive Podcast, entrepreneur and marketing consultant Bassim opens up about what it really means to build a brand with soul — one that’s driven by values, consistency, and people who share the same DNA. From choosing the right team to defining quality in everything he does, Bassim shares lessons for anyone serious about entrepreneurship and leadership in the Middle East and beyond. 🎙 Hosted by Marwa Mahgoub 🎥 Executive Produced by Ubong Udoessien ⏱️ Timestamps: 00:00 – Intro 01:00 – Who is Bassim, really? 02:30 – Why quality drives every decision 04:50 – The mindset that shaped his path 08:40 – Building a team that shares your DNA 12:15 – Defining success beyond money 15:30 – The role of consistency in long-term impact 18:55 – What it means to lead with purpose
Produced by Anqor Studios